DOORDASH - Sr. Associate - Consumer Performance Marketing - CDMX

DoorDash is an American company that operates as a food delivery and online ordering platform, connecting consumers with local businesses and offering services like food delivery, convenience store items, and more. 

Here's a more detailed look at DoorDash:

• What they do:
• DoorDash facilitates online food ordering and delivery, allowing users to order from restaurants, convenience stores, grocery stores, and other businesses, with delivery options available. 
• Who they are:
• DoorDash is a technology company founded in 2013, with a mission to empower local economies by connecting consumers, merchants, and delivery drivers (called "Dashers"). 
• Market Position:
• DoorDash is the largest food delivery platform in the United States, holding a 56% market share. 
• Services:
• Food Delivery: Order food from restaurants and have it delivered to your doorstep. 
• Convenience Store Delivery: Get items from stores like Walgreens, CVS, and 7-Eleven delivered. 
• Grocery Delivery: Order groceries from local stores and have them delivered. 
• DashPass: A subscription service offering benefits like free delivery and discounts. 
• Partnerships:
• DoorDash partners with a wide variety of merchants, including restaurants, convenience stores, grocery stores, and other businesses, allowing them to reach new customers and increase sales. 

We're looking for a talented and driven Senior Associate with strong operational experience in paid social channels OR experience in paid search and app campaigns to run a world-class acquisition program in our Consumer Growth team. This role will offer you the opportunity to have an immediate impact by managing the performance of our main media channels in the U.S., Canada, Australia and New Zealand. You'll be managing a world-class acquisition program with support from our U.S. based team, solving complex problems, and making strategic recommendations to drive consumer growth. In this role you will get the opportunity to be among the first marketing hires of our local CDMX office and will be able to work with our partners, like Facebook and TikTok, to test and implement new marketing technologies.

You will report directly to our local Manager, Consumer Performance Marketing.

You’re excited about this opportunity because you will…

● Be a part of our first DoorDash team in our Mexico City office!

● Manage multi-million dollar monthly digital budgets across digital paid marketing channels, working with partners such as Google and TikTok to optimize campaign performance and test new products.

● Learn to operate a world-class acquisition program that brings in millions of orders to DoorDash, making it the top food delivery and logistics platform in the U.S.. working with our U.S. based Performance Marketing team and vendors, such as Google, Facebook, TikTok and Apple.

● Maintain and monitor key metrics across channels including budget pacing, cost per acquisition and LTV.

● Manage an experimentation roadmap to optimize performance including A/B creative, incrementality tests, and bidding algo.

● Work closely with other teams and stakeholders to ensure goals are met

We’re excited about you because…

● You are proficient in the English language

● You have a proven track record in the performance marketing space, with 4+ years of experience.

● Direct, hands-on experience managing media buying, optimization (Paid Social, Paid Search, App Search), and strategic planning either at an agency or in-house

● You are highly proficient in Excel/Google Sheets and have deep familiarity with metrics such as CPA, CPC, CVR, and LTV.

● Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions and conduct experiments.

● Experience with Web & App Tracking/Attribution (preferred)

● Knowledge of SQL (preferred)

● Experience working on multi-sided marketplace businesses (preferred

We offer:

● Indefinite contract directly with DoorDash

● Benefits above law

● Excellent work environment

● Hybrid scheme (1 / 2 days on site)

● Professional growth

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